Tomorrow Trust
circus letters
Atonement Title sequence
I created this motion graphics campaign for Tomorrow Trust’s Ride Joburg initiative, using animated typography, smooth transitions, character movement, and visual storytelling to communicate the campaign’s message.
The animations were designed specifically as social media advertisements, using short, engaging formats to quickly capture attention and encourage interaction.
Throughout the project, I focused on combining my skills in illustration, animation, composition, and motion design to create a consistent visual identity across each piece. The project also allowed me to explore how movement, pacing, and transitions can turn static campaign elements into engaging digital content.
I created a cinematic title sequence inspired by Atonement, using 3D camera movement, typography, and symbolic objects from the film to build atmosphere and tension. The project allowed me to explore storytelling through motion, composition, pacing, and transitions.
I created this typography animation around the theme of the circus, using type as the main visual element to communicate movement and energy. I experimented with scale, timing, rhythm, and playful transitions to reflect the lively nature of a circus performance.
This project helped me further develop my skills in kinetic typography, motion design, visual pacing, and using movement to give type its own personality and sense of performance.